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I have always stated that India is one place where mobile advertising could grow really, really big. A recent report from FICCI-KPMG supports by claim again. It says that nearly 80% of mobile users in India do not mind getting ads on their mobile phones if they get something in return – free music downloads, video games, and stuff like that. More importantly, nearly 50% of mobile users say that they would view the ads they get on their phones.
This news could not have come at a better time for mobile advertisers. 3G services are going to be launched in India by the end of 2010, after which mobile users will be able to access mobile websites and WAP sites at lightning fast speeds. Though India entered the 3G domain in 2008, only the government owned operator, BSNL, was allowed to provide 3G services to customers. So, a huge section of mobile users, who use the services of private players, had to wait for a long time. Later this year, private players will be allowed to provide 3G service, after which there could be a huge increase in the number of 3G users in India.
What makes this report even more special is that Indian mobile market is growing at an astonishing pace. In 2001, there were only about 5 million mobile users in India. Within a decade, the number has increased to a mind-boggling 635 million, which means the market has grown at a jaw-dropping pace. So, India is potentially the biggest market for mobile advertisers all over the world.
Indian mobile advertisers feel that the introduction of 3G services will allow them to reach out to their target customer base more efficiently. So far, SMS advertising has remained the popular choice of advertisers all over the country as a large number of mobile users do not have high-end phones or high speed data connections. The situation, however, is changing rapidly. The increasing number of high-end phone users and the introduction of affordable 3G services mean that advertisers will now be able to reach out to their customers through video based and MMS based ads. So, Indian mobile advertising industry is awaiting the arrival of private players in the 3G domain eagerly.
Tags: 3G, BSNL, FICCI, India, KPMG, MMS, Mobile advertisers, mobile advertising, mobile phones, mobile users, mobile websites, music downloads, SMS advertising, video games, WAP sites
Technorati Tags: 3G, BSNL, FICCI, India, KPMG, MMS, Mobile advertisers, mobile advertising, mobile phones, mobile users, mobile websites, music downloads, SMS advertising, video games, WAP sites
Categories: Cell Phone Advertising.
Verizon Wireless has announced that it will charge its partners 3 cents per text message sent to its subscribers, a move that has surprised a lot of people. For nearly five years, Verizon has not charged its partner companies that regularly send plenty of text messages, most of which are promotional in manner, to its millions of subscribers. Come November 1st, it will all change.
From now on, companies that have partnered with Verizon have to pay 3 cents for each text message they send through Verizon’s network. Companies offering text message alerts, interactive SMS polls, and SMS search will have to pay this amount from the first of November. However, Verizon has made it clear that this charge applies only to standard and premium programs and not to the free-to-end-user kind of programs.
While 3 cents per text message might not look that big an amount now, it could form a significant source of income for Verizon in the long run. This is the first time the company has reassessed its charges ever since it started partnering with other companies in 2003.
Now the important question is – will other carriers follow suit? After all, if a network carrier wants to charge for the text messages sent through its network, there is not much its partners can do. Especially, with SMS advertising becoming more popular than ever, they cannot afford to lose a highly targeted advertising medium. So, the companies will most probably try to come to terms with these changes in the industry. It will be interesting to see the reaction of other carriers in the coming days.
Tags: SMS, SMS advertising, text message alerts, text message, text messages, Verizon, verizon wireless
Technorati Tags: SMS, SMS advertising, text message alerts, text message, text messages, Verizon, verizon wireless
Categories: All things mobile phones.
2008 is here and here’s the best way to kick start it. I already blogged about mobile advertisers paying users to get ads; remember? One was meant for Indian mobile users and another one was meant for international users. Here’s one more to the list, yet again for Indian users.
SMS Advertising is an Indian company which pays you to get text message ads in your mobile phone. This method has already taken the Indian market by storm, as mGinger has been doing it for quite some time now. Now, SMS Advertising has joined the list and more importantly, it pays more than mGinger. Isn’t it great?
All you need to do is, sign up with SMS Advertising, which is a fairly simple process and takes no more than a couple minutes, and let them know your preferences and likes and so on. Once you do, you’ll start getting adverts which are targeted toward your preferences and likes. Now, the best part is, you can also refer your friends to this plan and let them refer their friends too. You get paid cold, hard cash for every text ad they receive in their mobile phone. The ads you get could be anything like a discount coupon, a notification on a new offer, sports update, or anything of that sort. You can get up to 10 ads per day. Once you earn INR 500, you’ll be paid through check.
Now imagine, if you have 10 friends who can in turn get another 10 under each of them to join this offer, you could easily make a handful of cash every month – enough to pay your mobile bill and could even make for some extra cash in your pocket. What are you waiting for? Go check out the site now and start making some dough. 
Tags: make money from your mobile phone, mGinger, mobile phone, SMS advertising, text ad, text message
Technorati Tags: make money from your mobile phone, mGinger, mobile phone, SMS advertising, text ad, text message
Categories: , Cell Phone Advertising.
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