Men’s Health to incorporate fully interactive advertising

Perhaps the most popular men’s lifestyle magazine in the world today, Men’s Health, is all set to become the first magazine to incorporate fully interactive advertising in the U.S.A. Men’s Health has joined hands with SnapTell, a mobile marketing solutions company, to incorporate image recognition based technology in its magazine.

What this means to you, the magazine reader, is this. From now on, you can simply take a snap of the advertisements in the magazines with your cell phone camera and send a short code to SnapTell. In return, you’ll get a promotional bounce-back. It might be a discount coupon, a sweepstake offer, product sample, or free wallpapers and videos.

This makes responding to ads so easy for the users and this might increase user response big time. We’ve seen ads in magazines and newspapers which ask us to call a number or visit a store to get more information. But this is really, really simple. You just need to take a snap and send a short code. I think the response rate for this kind of interactive advertising will be way better than traditional ads, for obvious reasons.

Also, there are two things that make this technology extremely useful. First, it’s compatible with all cell phone providers across the country. Second, you don’t need to download any software to make use of this technology.

Men’s Health’s July/August issue will be the first issue to come out with this technology and it hits the news stands on June 24. Make sure you check it out.

Categories: Cell Phone Advertising, All things mobile phones.

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