Vodafone acquires mobile social networking company ZYB

A not-so-popular Danish company called ZYB has been in the news for the past few days and a lot of websites are talking about this company fervently. Just what is this ZYB and what has it done to garner such an attention? Simple. It got acquired by Vodafone for approximately $50 million.

Here’s a little something on ZYB. It stated off as a backup service for mobile phones in 2006. The service, which is still available free of cost, allows you to save your mobile phone contacts and other information in ZYB’s servers. In the event of losing your mobile phone or losing the data in your mobile phone, this can be really helpful.

Now, back in 2008, the company has made an important change in the service and has turned it into a mobile social network. Now, you can have a separate profile page in this social network, just like you have one in Facebook, MySpace, and Orkut. You can add photos, add friends, send comments, and build your network easily.

Vodafone, by acquiring ZYB, has shown everyone which way the market is going and I’m sure we can see plenty of big players go the same way soon.

The concept of social networking on mobile phones, or mobile social networking, has been catching up with people big time and a lot of companies have realized its imminent potential. The result – you have plenty of strategic partnerships. I’ve already blogged about mobile social networking and how it can become the next big thing and incidents like this just reaffirm my faith time and again.

Categories: Cell Phone Advertising, All things mobile phones, Mobile Social Networking.

0 comments.