Sony BMG and 3 sign deal to provide free music videos on mobile phones

Mobile network 3’s customers will be able to watch free music videos right on their mobile phone from today. 3 has signed a deal with Sony BMG which will allow 3’s customers to enjoy free ad-funded music videos on their mobile phones. There will be a 20-second advert before and after the video, to keep it free of cost. These ads will be highly targeted and relevant, based on your age, sex, and other factors.

People behind 3 believe that this deal will be an instant hit with their customers. And they have a reason to think so. The network has a customer base of 4 million in the UK alone and around 1.5 million of them regularly use its video services. So, by bringing free, ad-funded videos to its customers’ mobile phones, 3 plans to attract more and more customers toward its video services.

3’s music portal has some big names like Alicia Keys, Mark Ronson, and Tings Tings. Also, some of the biggest players in the market like BMW, Pepsi, Microsoft, and Intel have signed advertising contract with 3. So, with a wide range of music videos and an equally wide range of advertising sponsors, 3 can only look forward to a positive response from its customers, which I think will happen soon.

Categories: Cell Phone Advertising, All things mobile phones.

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