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Just a few days back, I had blogged about U Mobile, the Philippines based company, which claimed to offer free mobile phone service for users who are willing to view ads on their mobile phone. Now, just a few days later, some people have expressed their concern over the company’s ad policy.
The company claims to offer mobile services worth 350 Pesos (Philippines currency) every month for free, in exchange for mobile ads. However, it turns out that you need to get as many as 23 ads in a day to make use of this free service. In other words, every ad is roughly worth $0.01.
Customers have already started to compare this service with Blyk, the U.K. based company which offers free mobile service in exchange for mobile ads. However, Blyk’s customers are asked to view only up to six ads per day to be able to make use of the free service. So, customers of U Mobile feel a little disappointed to see this apparent difference between the two service providers.
However, some people also speak for U Mobile. They say that they get spam ads in their mobile phone every day which are good for nothing and the ads from U Mobile, however little they are worth, are still better than those spam ads as they tend to gain something at the end of the day.
U Mobile’s service has managed to get a mixed reaction from its user base so far, but I think we should cut them some slack. After all, the company has just introduced this new service and we should give them some time to get settled. If they do really well, advertisers might pay them more and in turn they will be able to cut down the number of ads to fund their free service. I for one will wait for sometime before taking a stand in this issue. How about you?
Tags: ads per day, advertisers, currency, free mobile phone, free mobile service, mobile ads, mobile phone service, mobile services, Philippines, service providers, spam ads, U Mobile
Technorati Tags: ads per day, advertisers, currency, free mobile phone, free mobile service, mobile ads, mobile phone service, mobile services, Philippines, service providers, spam ads, U Mobile
Categories: Cell Phone Advertising, All things mobile phones.
China Mobile has set the precedent for mobile phone operators all over the world by taking a strict action against a company which sent spam mobile ads to users.
Last weekend, a media report claimed that Focus Wireless, a subsidiary of Focus Media, was sending spam ads to mobile users. China Mobile, in return, has closed the message service ports through which the spam ads were sent.
Focus Wireless is a company which deals with mobile advertising and has a considerably big customer database, which it purchased from leading operators in the country. These mobile ads are usually sent from the message service ports of big operators. Through these ports, Focus Wireless sends highly targeted ads to the mobile users in its database. Recently, it started sending irrelevant, spam ads to customers and received a lot of flak all over the country. When this was reported to China Mobile, whose service ports are used by Focus Wireless, the response was swift.
China Mobile has three channels through which customers can file a complaint against spam ads. Within 48 hours, you will get a response regarding your complaint, and that is a guarantee from China Mobile. The General Manager of China Mobile said that China Mobile has a strict no-spam policy and it will do everything to make sure customers don’t receive spam ads.
This, according to me, is a very good statement from a responsible mobile operator. Because, spam ads are something people detest the most – in the internet and even more so in the mobile phone. So, this sort of incidents will reinforce customers’ faith in operators.
Tags: China Mobile, Focus Media, Focus Wireless, internet, message service ports, mobile ads, mobile advertising, mobile phone, mobile phone operators, no spam policy, spam, spam ads, spam mobile ads
Technorati Tags: China Mobile, Focus Media, Focus Wireless, internet, message service ports, mobile ads, mobile advertising, mobile phone, mobile phone operators, no spam policy, spam, spam ads, spam mobile ads
Categories: Cell Phone Advertising, All things mobile phones.
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