As the next step in its quest for domination in the mobile advertising industry, Yahoo might soon start sending text message ads to mobile users. It is all set to announce a partnership with a startup in Silicon Valley (where else?) called 4INFO. Yahoo believes that 4INFO’s technology will be very helpful in its text message advertising campaigns.
Yahoo is planning to send mobile content including news, sports updates, horoscopes, weather forecasts, and other things via text messages. The total number of characters allowed in a text message is 160. Out of this, 40 characters will be dedicated to advertisements.
The point, however, is, they seem to have an interesting deal. Yahoo will send mobile content backed up with mobile ads and 4INFO will try to send ads through its own mobile advertising network. The revenue will be split 60-40 between them and whoever managed to make a sale will walk away with 60% of the share. How about that?
Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Technorati Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Categories: Cell Phone Advertising, Yahoo.
AskMeNow, a mobile and desktop search and content delivery company, has announced that it will exhibit its revolutionary mobile solutions at CTIA Wireless 2008. AskMeNow has promised that their mobile solutions will bring consumers, publishers, and advertisers closer and make the process of mobile advertising a step easier.
AskMeNow couldn’t have chosen a better place or a better time to exhibit their mobile solutions. After all, CTIA Wireless 2008 is where thousands of companies from different industries and tens of thousands of professionals working in the wireless industry from all over the world will converge.
AskMeNow will display their beta mobile site at CTIA. The company is confident that its mobile solutions will help users find what they want on a mobile phone. The mobile site will have Wikipedia’s natural language search feature, directory assistance, sports updates, weather forecasts, stock market information, horoscopes, travel info, news updates, movie info, and more.
AskMeNow’s portals are ad-supported and it has a wide range of solutions to make sure mobile advertisers are able to reach the end users with highly targeted ads. Thanks to companies like this and scores of enthusiastic professionals, CTIA Wireless 2008 is shaping up really nice and we can look forward to an eventful convergence.
Tags: askmenow, better time, content delivery company, ctia wireless, ctia wireless 2008, desktop search, directory assistance, end users, eventful, horoscopes, mobile advertising, mobile solutions, natural language search, news updates, portals, search feature, sports updates, stock market information, weather forecasts, wikipedia
Technorati Tags: askmenow, better time, content delivery company, ctia wireless, ctia wireless 2008, desktop search, directory assistance, end users, eventful, horoscopes, mobile advertising, mobile solutions, natural language search, news updates, portals, search feature, sports updates, stock market information, weather forecasts, wikipedia
Categories: Cell Phone Advertising, All things mobile phones.
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