M:Metrics has some encouraging news for mobile marketers

A recent report from M:Metrics states that men in the age group of 18-34 are considered the best target for mobile advertisers in the U.S. and Europe. Men in this age group respond to text message advertisements and more importantly, access mobile web quite frequently. This has made mobile marketers take notice of this potential customer segment.

In Europe, mobile users in this segment are equally inclined to both text message adverts and mobile media. In fact, the numbers are quite encouraging for mobile marketers in Europe. In England, the number of mobile media users is 26.8% while in France and Germany it is 18.4% and 18.5% respectively. In fact, a significant amount of mobile users in England who belong to this age group prefer their mobile phone to TV, as they can get everything they want from mobile web.

The report also says that almost one third of mobile users in UK said that they prefer to respond to mobile ads and would like to buy products that are advertised. This statistics, more than anything else, should be very encouraging for mobile marketers in Europe.

Mobile users in the U.S., unlike their European counterparts, are not that much interested in text message adverts. They are more inclined to access mobile web for news and other information.

Categories: Cell Phone Advertising, All things mobile phones.

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The future is mobile

A recent Harris Interactive Study comes up with some interesting statistics.

1. Around 25% of mobile users like to access mobile internet and purchase things using their credit card.

2. Around 20% of users expressed interest in the concept of mobile wallet – in which charges will be billed to their mobile accounts.

3. Around 10% expressed their interest for stock trading and wire transfers via their mobile phone.

4. Around 16% make use of mobile banking facilities.

While these statistics show that mobile users are becoming comfortable using their mobile phones for banking and shopping, a significant number of mobile users are still worried about security encryption of their data and the possibility of financial scams.

Actually, when services like banking and shopping went online, people raised similar concerns. It took a while for people to understand that doing things online can be much easier and safer. Look at the scenario now. People use internet banking and online shopping regularly. Similarly, I think it’s the duty of network carriers and the concerned parties that offer these facilities to address mobile users’ concerns and reassure them. Once they do, people will embrace this technology and mobile based services and facilities will become enormously popular.

Categories: All things mobile phones.

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MobiTV statistics on Mobile TV and Mobile Advertising

I’ve been talking about mobile advertising and mobile marketing for quite some time now and I’ve had a few emails from skeptics who questioned my claims on mobile advertising reaching out to a lot of people. Well; I’m going to present some numbers to back up my claims. Mind you, I didn’t cook up these numbers. These were official figures released by MobiTV, a market leader in mobile entertainment. Now, let’s get down to business.

Around 9% of MobiTV users watch it with a ‘watching apparatus’ in home or office.

43% of parents who use MobiTV use it to entertain their kids.

67% of users access MobiTV in a party or social gathering.

A whopping 85% of users swear that they watch more TV ever since they signed up for MobiTV.

Of this, 67% are male users and 33% are female users. And expectedly, more than 80% of them are in the age range of 18 – 39.

In case you don’t know, MobiTV is a pioneer in mobile entertainment and boasts of a viewer base of more than three million adults who have subscribed to more than 50 live TV channels and digital music channels.

So, there you go people. You’ve got something to chew on.

Categories: Cell Phone Advertising, Mobile TV.

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