Blyk to Sign a Partnership Deal with Orange

Blyk, the popular ad-funded mobile operator from the UK, is about to sign a partnership deal with Orange. The deal, as you can easily guess, offers free talk time and SMS credit for users for getting ads on their mobile phones.

This marks a new direction for Blyk as a company, as it is focusing to get more partnership deals instead of catering to customers directly. A few months back, it was announced that Blyk will no longer accept new customers for its subscription programs.

According to the deal with Orange, customers will be given £15 worth of SMS and voice credit for getting ads on their phones. The target customer segment, as always, comprises teenagers and young adults (aged 16-24 years).

Blyk has about 200,000 subscribers and the company is looking for more partnerships like this to tap into their subscriber base. According to sources, a small team from Blyk has been working very actively to find more partners in the UK and around the world.

I don’t think Blyk will find it too hard to find potential partners to sign such deals with. After all, the company is quite popular and has a reasonably large subscriber base. Most importantly, its subscribers respond to mobile advertising campaigns. It is a fact which has been proved without a shadow of a doubt in the past. So, I think a lot of companies will be interested to join hands with the company. It will be interesting to see how things turn out for Blyk. Watch this space for more details folks.

Categories: Cell Phone Advertising, Blyk.

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MyScreen gets a $10 million investment

MyScreen, a Canadian company which specializes in opt-in mobile advertising, just got richer by $10 million last week. Orascom Telecom, a leading telecom operator in the Middle East, South Asia, and Africa, has invested $10 million in MyScreen and has also made a deal. According to the deal, MyScreen will create opt-in mobile advertising campaigns for the subscriber base of Orascom. Orascom, being a leading telecom operator, has a subscriber base of around 90 million people, which includes a whopping 70 million subscribers from Africa, South Asia, and the Middle East and around 20 million affiliate subscribers from Italy.

MyScreen, obviously, is excited and thinks it’s a great opportunity to reach such a huge user base through advertising. MyScreen specializes in targeted advertising and has earned the respect of a lot of industry insiders in a short time.

So many big names invest in mobile advertising companies, so many big names acquire mobile advertising companies, and so many mobile advertising startups get funds from VCs. Yet, some so-called experts say mobile advertising’s future is bleak. Guys; wake up and smell the coffee.

Categories: Cell Phone Advertising.

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