Two articles, mobile advertising, expert opinion, and a little rant

First, I read this article a few days back. I thought of coming up with a rebuttal immediately, but then I was too tired to do that. Thankfully, a few days later, Allen Wastler has come up with another article which makes a little sense.

Now, if you notice, in the first article, he had assumed that mobile phone ads, especially location based advertising, will be annoying for everyone. He mentioned that there is an opt-in facility available for mobile advertising – meaning you get ads only if you want to. But immediately he went on to add that he was not sure whether it would stay that way or people would be compelled to get ads on their mobile phone, even against their choice. Now – THAT – got my goat and other domesticated animals.

In this latest article, he has expressed his surprise for the fact that he didn’t get as many voices against mobile advertising as he expected. While a few of them have expressed their opinion against mobile advertising, an equal number of them have also said that they don’t mind getting ads if they were to get something in return – like subsidized mobile bill or some kind of value added service from the carriers.

This is precisely what I’ve been trying to tell people around the world ever since I started this blog. I’ll say it once again. Repeat it with me.

1. There is an opt-in facility available as far as mobile advertising is concerned. In other words, you get ads on your mobile phone only when you want to.

2. You get lots in return for getting advertisements on your mobile phone. Ever heard of Sugar Mama? Virgin gives free talk time to people who get ads on their mobile phone. Blyk offers free talk time and free text messages for people who get mobile ads. Talkster allows you to make international calls free of cost, thanks to ads. The list is just endless.

3. If you feel that you can manage your mobile bill all by yourself and don’t need any sort of freebies from the advertiser or the carrier, fair enough. You just don’t have to get ads on your mobile phone. It’s as simple. Nobody is pointing a gun at your head. So, stop screaming.

When I thought of starting a Rant section in this blog, I was wondering what to write in this section. But there are people who help me keep this section alive. Thanks guys.

Categories: Cell Phone Advertising, Rant.

2 comments.

Make free international calls from your mobile phone

This is easily the most sensational news for mobile phone users all over the world in the recent times. You can make International group conference calls right on your mobile phone FREE OF COST. How about that? You couldn’t have asked for a better Christmas gift; right?

Talkster is a company renowned for their innovations in making long distance calling cheaper and simpler than ever. They have come up with a new mobile based service wherein you’ll be able to make international calls free of cost.

Apple iPhone Users:

Let’s face it; with all due respect to the iPhone, it’s really difficult to make group conference calls. You can add a second caller while you’re talking to one, but adding the third, fourth, fifth callers becomes very tedious, as you have to hold the call, merge the steps, and so on. Now, it has become easier than ever, thanks to Talkster.

1. Check out http://i.talkster.com from your iPhone and set up your group conference call.
2. Enter the name and the phone number of people that you want to call and click the Invite option available there. You can add up to five people for the call.
3. Immediately, a local phone number is generated by Talkster and it’s distributed to the people you’ve mentioned in your call setup via a text message.
4. Call your friends through the Talkster number and ask them to call you back on your Talkster number and wait on the line till they call you back. Once they call you, you can talk to him as long as you wish, without spending a penny for the call rates.

Mind you, this is a one-time process and you don’t have to go through this process every time you want to make a call. You and your friends can simply store the number in your phone book and use it whenever you want to place a group conference call among you. And here comes the most important news – you can even add international numbers to this group conference call and talk to them for free. So, you get to hit two birds in a single shot – your group conference call process gets simplified to a great extent and you get to talk to each other for free. Doesn’t it sound simply great?

Other Mobile Phone Users:

1. The process is almost the same but for the fact that you have to check out the site http://free.talkster.com/ from your mobile phone.
2. You’ll have to enter the name and phone number of people that you want to call and click the Invite button. You can add up to five people.
3. Once you do, a local Talkster number will be generated immediately and sent to you and your friends.
4. If you want to talk to them, you have to dial the Talkster number and ask your friends to call you back on your Talkster number, and wait on the line without hanging up. Once they call you, you can talk to them for as long as you wish without spending a penny for the call charges.

As I already mentioned in the case of the iPhone, this is a one-time process and you can store the local number that you get from Talkster for future use and use it whenever you want to, free of cost. Not just that, the service can be accessed from your mobile phone, computer, and text messaging.

NOW THE MOST IMPORTANT PART OF ‘EM ALL

You must be wondering how these guys are able to afford this; right? Well; isn’t the answer too obvious? Yep; you guessed it right; it’s the good old cell phone advertising. All you have to do is, listen to a ten second targeted audio ad and voila; you’re good to go. This ad helps Talkster break even and provide you with the free international calling service.

What are you waiting for? I think this is the best gift you can get at this time of the year. Pick up your mobile phone and convey your Christmas and New Year wishes for friends and family around the globe. Let the party start.

Categories: Cell Phone Advertising.

4 comments.