A new mobile phone service, fully funded by advertisements, has been launched in the Philippines. The service is called U Mobile and it is targeted mainly toward young people.
This is the first-of-its-kind service in the Philippines, where more than 45% of the people are said to own mobile phones. This service is specifically targeted toward people from age 15 to 34 – popularly termed ‘the youth and yuppies’. The phone service is open for people only on an invitation only basis. You can use this service absolutely free of cost provided you’re willing to get that many ads in your mobile phone as specified by the service provider.
The company aims to get anywhere from 60,000 to 100,000 subscribers within one year.
This company reminds me of Blyk, which has had phenomenal success so far. However, the success of this ad funded phone service depends on user response. If you remember, Blyk set a similar target of 100,000 subscribers in one year in the UK and reached it in just six months. It remains to be seen if this Filipino company can do so.
Tags: advertisements, Blyk, invitation, mobile phone, mobile phones, mobile phone service, phenomenal success, Philippines, service provider, subscribers, target, U Mobile, UK, yuppies
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Categories: Cell Phone Advertising, All things mobile phones.
A recent report from M:Metrics states that men in the age group of 18-34 are considered the best target for mobile advertisers in the U.S. and Europe. Men in this age group respond to text message advertisements and more importantly, access mobile web quite frequently. This has made mobile marketers take notice of this potential customer segment.
In Europe, mobile users in this segment are equally inclined to both text message adverts and mobile media. In fact, the numbers are quite encouraging for mobile marketers in Europe. In England, the number of mobile media users is 26.8% while in France and Germany it is 18.4% and 18.5% respectively. In fact, a significant amount of mobile users in England who belong to this age group prefer their mobile phone to TV, as they can get everything they want from mobile web.
The report also says that almost one third of mobile users in UK said that they prefer to respond to mobile ads and would like to buy products that are advertised. This statistics, more than anything else, should be very encouraging for mobile marketers in Europe.
Mobile users in the U.S., unlike their European counterparts, are not that much interested in text message adverts. They are more inclined to access mobile web for news and other information.
Tags: advertisements, advertisers, adverts, age group, counterparts, customer segment, england, Europe, germany, marketers, media users, metrics, mobile ads, mobile media, mobile phone, mobile users, mobile web, statistics, target, text message
Technorati Tags: advertisements, advertisers, adverts, age group, counterparts, customer segment, england, Europe, germany, marketers, media users, metrics, mobile ads, mobile media, mobile phone, mobile users, mobile web, statistics, target, text message
Categories: Cell Phone Advertising, All things mobile phones.
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