Adidas and Nike’s mobile advertising campaigns get a staggering response

While some companies have still not taken mobile advertising seriously enough, some companies have gained a lot from mobile advertising. Two of the best examples would be Adidas and Nike.

Jackmyers.com, a B2B media website, posted a report on an Adidas mobile advertising campaign which features famous basketball stars who proclaim that ‘Basketball is a Brotherhood’. The ad campaign targeted teenage boys and girls and has become immensely popular among them. Upon clicking on the text ads they get, mobile users were taken to a mobile site where they can call the stars in the ad campaign, get tailor-made voicemail, special ringtones, and wallpapers. The response from teenagers was phenomenal. Take a look at the numbers.

Five million mobile impressions on the ads.

75,000 page views to the mobile site in the first week.

Over 8000 people opted in.

Thousands of people called their favorite stars, repeatedly.

Nike ran a similar campaign but it was run locally on Vodacam’s VLive! Portal. The portal offered free mobile content and had a great response from mobile users. Take a look at the numbers again.

84,000 downloads and 9200 survey responses.

The funny thing is, Nike only expected about 15,000 downloads and 4000 survey responses when it launched the campaign. But the results exceeded everyone’s wildest expectations.

A research conducted by Jackmyers.com also stated that mobile advertising is the one that’s most likely to get better results than any other form of advertising, at very little cost.

This is great news for mobile advertisers all over the world. Like I’ve always stated, targeted mobile advertising is a sure shot way to get better returns. And with time, things will only get better.

Tags: Adidas, B2B, basketball, basketball is a brotherhood, free mobile content, Jackmyers, Mobile advertisers, mobile advertising, mobile advertising campaign, mobile site, mobile users, Nike, ringtones, targeted mobile advertising, text ads, VLive! Portal, Vodacam, voicemail, wallpapers

Technorati Tags: Adidas, B2B, basketball, basketball is a brotherhood, free mobile content, Jackmyers, Mobile advertisers, mobile advertising, mobile advertising campaign, mobile site, mobile users, Nike, ringtones, targeted mobile advertising, text ads, VLive! Portal, Vodacam, voicemail, wallpapers

Categories: Cell Phone Advertising.

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