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We already saw how bad economy has managed to make a lot of companies interested in mobile advertising. It does not stop there. It keeps getting better and better. According to the latest reports, a lot of VCs (venture capitalists) are interested to invest in mobile advertising start ups as they show a lot of promise despite the rough economy.
Two examples come to my mind right now.
1. Blyk, one of the most popular companies in the market right now, recently managed to raise more than $50 million in private investments in its third round of funding. Considering the growth it has had so far, I would have to say that the investors have made the right choice.
2. AdMob, yet another famous U.S. based company, managed to raise around $16 million a few months back. Again, considering the numbers we have seen so far, this does not sound surprising at all.
If you notice carefully, you can see that there has been a paradigm shift in the advertising industry lately. The money spent on traditional advertising methods like TV ads, radio ads, and print ads has come down significantly. At the same time, mobile advertising is slowly becoming a lot more affordable than it used to be in the past. And thanks to the state our economy is in right now, businesses cannot afford to spend money on ads that don’t deliver results.
The biggest advantage with mobile phone advertising is that it delivers terrific results. The average CTR (click through rate) of a mobile advertising campaign is in the range of 1.5% to 2%. In some cases, it has been unbelievably high thanks to specific, targeted advertising campaigns. For example, the average response rate of Blyk’s mobile ad campaigns is a whopping 29%. So, even if you spend a little more money than what you usually spend, you are bound to get very good results. This is what makes mobile advertising so good.
Research firm eMarketer says that mobile advertising market will grow significantly in the next few years. It says that the proliferation of high end phones has made things easier for mobile advertisers as these smartphones open a lot of possibilities for ads.
In summary – I just have to say what I always say. Mobile advertising is here to stay. Don’t you guys think so too?
Tags: Admob, advertising campaign, advertising campaigns, Blyk, ctr, emarketer, mobile ad campaigns, Mobile advertisers, mobile advertising, mobile advertising campaign, mobile phone advertising, mobile advertising, paradigm shift, print ads, private investments, radio ads, response rate, start ups, targeted advertising, traditional advertising, tv ads, venture capitalists
Technorati Tags: Admob, advertising campaign, advertising campaigns, Blyk, ctr, emarketer, mobile ad campaigns, Mobile advertisers, mobile advertising, mobile advertising campaign, mobile phone advertising, mobile advertising, paradigm shift, print ads, private investments, radio ads, response rate, start ups, targeted advertising, traditional advertising, tv ads, venture capitalists
Categories: Cell Phone Advertising.
Velti, the leading mobile marketing platform and value added service provider, has announced that it has signed a partnership deal with Vantrix, a mobile content delivery company, and will be using its technology in its universal mobile video advertising platform.
This video advertising platform will deliver high quality video content funded by targeted advertisements to mobile users. These video clips are completely free as advertisers pay for them and mobile users can view these clips as many times as they want.
Velti has incorporated a unique technology from Vantrix in this platform which can identify the network conditions and the type of handset a mobile user has and adapt the video content accordingly. This is the reason why they like to call it ‘universal video advertising platform’.
Now, Velti is known for its mobile marketing platforms which are usually good, but this universal video advertising platform, as they like to call it, is very unique for one reason. The ads delivered with the video clips are extremely targeted. In fact, they take three different sets of data into consideration to make sure the ads are rightly targeted.
They are
1. Details from mobile users like age, gender, locality, income range, and so on.
2. Behavioral and contextual data which is provided by the personalization engine from Velti.
3. Carrier, network, and device performance characteristics from Vantrix.
Combining these three sets of data, the platform targets users pretty accurately and delivers highly relevant, highly targeted ads.
This, I think, is a very good example of targeted advertising. Using so many parameters, you can easily break down people into several groups and categorize the ads to be delivered accordingly. Such ads usually stand a good chance of getting clicked by the users, which is exactly what the advertisers want.
Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content
Technorati Tags: carrier network, content delivery company, contextual data, device performance, good chance, locality, mobile content, mobile marketing platform, mobile marketing platforms, mobile content delivery, mobile marketing, mobile user, mobile users, partnership deal, performance characteristics, personalization engine, targeted advertising, unique technology, value added service, vantrix, video advertising, video clips, video content
Categories: Cell Phone Advertising, All things mobile phones.
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