I’ve time and again mentioned about India and how it is probably the biggest market for mobile marketers in South Asia and stuff like that. But then, I constantly need to remind the skeptics out there that I don’t talk in air. I do have facts to back up my claims. So, here goes.
The country has a strong mobile subscriber base of over 300 million and has over a 100 million new additions every year. So, needless to say, all eyes are on India as far as mobile marketing is concerned.
ICICI Bank, one of the leading banks in the subcontinent, is enjoying great success with its mobile banking initiative. Ever since the bank started offering mobile banking services, there has been a steady growth in the number of mobile banking subscribers. Similarly, many other banks have introduced mobile banking facility and the number of mobile banking subscribers is getting increased by the day.
Surprisingly, Netcore Solutions, a Mumbai based mobile marketing company, has enjoyed an even bigger success than ICICI. The company specializes in creating permission based mobile marketing campaigns and has had a great success rate so far. Netcore offers a service called MyToday, which offers a variety of mobile phone services like headlines of the day, stock market tips and updates, sports updates, health, astrology, and other things which will be sent to the subscribers as text messages. All these text messages will have a text ad at the bottom. So far, the response has been double positive and the company has enjoyed great success.
The company was launched only in 2006 and within just a span of two years, it has more than four million subscribers now. It gets a whopping 300,000 new additions every month. That’s a mind boggling 10,000 additions every single day.
Read it again. 10,000 new additions every day. And that’s for a single mobile marketing company. India will probably have hundreds of such companies in the next few years. Just imagine the kind of business they can do with targeted mobile marketing.
Are you still wondering why India is considered the next big thing in mobile marketing?Tags: marketing campaigns, mobile marketing company, mobile banking, mobile marketing, mobile phone services, mobile subscriber, text messages
Technorati Tags: marketing campaigns, mobile marketing company, mobile banking, mobile marketing, mobile phone services, mobile subscriber, text messages
Categories: Cell Phone Advertising, All things mobile phones.
As the next step in its quest for domination in the mobile advertising industry, Yahoo might soon start sending text message ads to mobile users. It is all set to announce a partnership with a startup in Silicon Valley (where else?) called 4INFO. Yahoo believes that 4INFO’s technology will be very helpful in its text message advertising campaigns.
Yahoo is planning to send mobile content including news, sports updates, horoscopes, weather forecasts, and other things via text messages. The total number of characters allowed in a text message is 160. Out of this, 40 characters will be dedicated to advertisements.
The point, however, is, they seem to have an interesting deal. Yahoo will send mobile content backed up with mobile ads and 4INFO will try to send ads through its own mobile advertising network. The revenue will be split 60-40 between them and whoever managed to make a sale will walk away with 60% of the share. How about that?
Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Technorati Tags: 4info, advertisements, advertising campaigns, advertising network, horoscopes, including news, mobile ads, mobile advertising, mobile content, mobile users, partnership, sending text message, silicon valley, sports updates, text messages, weather forecasts, Yahoo
Categories: Cell Phone Advertising, Yahoo.
What to wear for the prom? What’s hot and what’s not this season? How to say no to alcohol on the prom night? Well; teens can get all this info and more right on their cell phone.
Since teenagers are the ones who spend a lot of time on their cell phone, cell phone advertisers have started target them by offering lots of cool stuff through text messages, WAP links, and more. Now, they can subscribe to ad campaigns and have lots of cool tips, offers, and other things delivered right on their cell phone. They could get fashion tips, news about the latest model jewelry, WAP links to cool mobile sites, discount coupons on famous beauty products, and more. Cell phone advertisers say that teenagers don’t mind getting relevant ads that they find useful and respond to them pretty regularly.
Advertisers find it easier to create a following for their products through cell phone advertising. As these text alerts and ads are delivered only to people who are interested, they are most likely to respond to them. So, the response rate is pretty high in this kind of interactive advertising.
I think it’s a nice arrangement. Teens get what they want and the advertisers get what they want. However, I think advertisers should not send a gazillion ads to their teenage subscribers just because they’re open to it. They could easily get fed up. Also, a lot of teenagers don’t have a regular disposable income and depend on their parents for their cell phone bill. As an advertiser, you sure don’t want to make these parents see red when they come to know how much their son or daughter is spending on text messages. So, a small number of relevant, useful ads at regular intervals could be the perfect recipe to attract a lot of teens.
Tags: advertiser, advertisers, ad campaigns, beauty products, cell phone, cell phone advertisers, Cell Phone Advertising, cell phone bill, cool stuff, discount coupons, disposable income, fashion tips, how to say no to alcohol, interactive advertising, intervals, perfect recipe, phone advertising, prom night, relevant ads, response rate, teenagers, text messages, WAP links
Technorati Tags: advertiser, advertisers, ad campaigns, beauty products, cell phone, cell phone advertisers, Cell Phone Advertising, cell phone bill, cool stuff, discount coupons, disposable income, fashion tips, how to say no to alcohol, interactive advertising, intervals, perfect recipe, phone advertising, prom night, relevant ads, response rate, teenagers, text messages, WAP links
Categories: Cell Phone Advertising, All things mobile phones.
The Indus Entrepreneurs Group Conference (TiECON), an annual conference for entrepreneurs, has been in the news of late. It’s a popular event and attracts many an entrepreneur in the town, but it’s been in the news for another reason. For the first time, the participants will ask their questions and raise their points via text messages.
That’s right, you heard it right. MobileVerbs Inc., a mobile marketing platform provider, has come up with a platform for TiECON wherein the participants will be able to contact the panel moderator through text messages. No more microphones, no more ‘waiting for your turns’, and no more chaos.
The attendees will also be able to receive the agenda for meetings, breaking news, and other content related to the event directly on their mobile phone in real time. This, according to TiECON organizers, can save a lot of time and make the whole process a whole lot simpler. They say that they are impressed with the idea of a mobile phone based conference as it ensures privacy among attendees and makes it easier for them to contact moderators quickly.
Talk about mobile phone being a multifaceted device…
Tags: attendees, breaking news, chaos, entrepreneur, entrepreneurs group, indus entrepreneurs, microphones, mobileverbs inc, mobile marketing, mobile phone, organizers, panel moderator, participants, platform provider, real time, text messages, tiecon
Technorati Tags: attendees, breaking news, chaos, entrepreneur, entrepreneurs group, indus entrepreneurs, microphones, mobileverbs inc, mobile marketing, mobile phone, organizers, panel moderator, participants, platform provider, real time, text messages, tiecon
Categories: All things mobile phones.
Trust me, I knew this was coming. I could almost sense it coming.
Mobile marketers will now have to be more careful than ever, because from now on the Feds will be watching them closely. FTC’s event, ‘Beyond Voice: Mapping the Mobile Marketplace’, discussed the concept of mobile marketing and the ways in which it can be made less intrusive, more organized, and so on.
A common complaint among a section of mobile users was that some of the mobile ads are vague in nature and don’t inform the reader the exact price of the service or product being marketed. As a result, the customer doesn’t realize how costly the service/product actually is and ends up responding to it. He comes to know it only when he pays a hefty amount later. This, they say, should be stopped immediately.
Based on this, the FTC has clearly stated that mobile marketers, from now on, should disclose the costs involved very clearly and should not send ads that are misleading in nature. The Feds have also informed that they will be carefully monitoring the mobile marketing industry which is growing very fast at the moment.
I’ve always stated that mobile marketers should be very careful about the way they approach the users. They should not forget that people, a lot of them, pay for text messages and they have every reason to hate a text message ad which is vague/misleading/useless or all of the above. So, it’s the responsibility of the mobile marketer to make sure the customer knows what he is getting into.
Tags: exact price, feds, ftc, marketer, marketers, marketing industry, mobile ads, mobile marketing, mobile marketplace, mobile users, text message, text messages
Technorati Tags: exact price, feds, ftc, marketer, marketers, marketing industry, mobile ads, mobile marketing, mobile marketplace, mobile users, text message, text messages
Categories: Cell Phone Advertising, All things mobile phones.
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