Berggi releases new mobile advertising platform

Berggi, a mobile applications provider, has launched its own mobile advertising platform called Ads@Berggi. This platform is considered groundbreaking in more than one way by a lot of people. So, I took a look at its press release. I must say, I’m impressed. Here’s what it offers.

1. Ads@Berggi aims to help mobile application providers by monetizing their mobile traffic. As simple as it may sound, this concept of monetizing mobile traffic has lots of issues and there are very few providers who are actually able to convert their traffic reasonably well. So, this platform aims to simplify the process to a great deal.

2. Users will be able to connect with the advertisers whenever they want to without leaving the mobile application that they are viewing. This is considered a good step in taking interactive advertising one step closer to mobile users.

3. Ads@Berggi also focuses on behavioral targeting rather than profile targeting. So, instead of sending ads to users based on their profile information, advertisers can send ads based on users’ usage patterns.

4. Most importantly, Ads@Berggi allows advertisers to choose where they want to place their ads in the mobile application. This is not possible with any other platform as of now, as advertisers are usually limited to place ads only at the start or at the end of an application. So, with this platform, they will be able to place ads wherever they want to within the application.

While I’m okay with all the other points, the last point is of great concern to me. Whenever a user views a mobile application, he usually does so with great interest and doesn’t like to be disturbed with ads. The current setup, showing ads at the start or at the end of the application, works fine with everyone including yours truly, as it doesn’t disturb you in the middle of the application. I for one can’t imagine ads popping out while I’m busy viewing something. So, I’m not sure how people will respond to this type of ‘liberal advertising’ from Ads@Berggi. Nevertheless, it’s a good ad platform.

Categories: Cell Phone Advertising, All things mobile phones.

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Mobilizing sites could be the key in future

Mobile surfing, surfing the web on mobile phones, has been on the rise lately. It has been assessed that around 14% of mobile users surf the web regularly and this number will increase sharply over the next few years. Now, mobile internet is not an alien term to most of you guys and you’ve been hearing this quite often, right? But the issue I’m going to bring up is something different. It’s about the traffic generated by mobile surfing.

A recent report from Nielson says that a lot of companies have seen an increase in their website’s traffic on an average of 13% due to mobile surfing. This is an incredible number, to say the least.

The report also says that some websites had a pretty sharp increase in traffic as a lot of mobile users tend to surf those sites on the go very regularly. Can you guess what kind of websites they’re talking about? It’s a no-brainer. Weather sites and entertainment sites are the most accessed ones via mobile internet and the traffic to these sites increased by 22% due to mobile surfing.

In case of other websites, the increase in traffic has not been drastic, but noticeable nevertheless. However, the report says that this will change soon as more and more people are now accessing the net through their mobile phone.

In my opinion, this brings up the topic of mobile websites again. The question of whether or not a company should have a mobile website has been asked many a time, but there has not been any satisfactory answer. However, I’ve always claimed that mobile websites can change the way you connect with your customers and can actually help you interact with your core user base better. Now, this report reflects my thought too.

Just imagine, if you found out that more than 30% of your site’s traffic came from mobile phones, wouldn’t you be hard-pressed to mobilize your site to make it easier for them to access it through their mobile phones? Also, viewing a standard website on a mobile phone, as I’ve said many times before, can be a clumsy experience sometimes. A mobile site with a mobile-friendly interface which loads very quickly will make it easier for mobile users to access it via their mobile phone. This, in return, can result in an increase in your site’s overall traffic.

While this idea might be applicable for all websites, it’s absolutely necessary for some websites which are regularly surfed by mobile users. Entertainment, travel, weather, movies, maps, news, and banking sites are the most popular websites among mobile users and mobilizing these sites is a great idea.

The content of this report is not surprising for me at all, for there have already been instances where I could sense the immense potential of mobile sites. In case you’re new to this site, I urge you to read this, this, and this. In my opinion, this is a glimpse at the future. The question is, are you ready?

Categories: Cell Phone Advertising, All things mobile phones.

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Mobile phone could decide the future of your website

For long, you’ve worried about traffic, pagerank, and all other stuff for your websites. You tried a thousand other things to drive traffic to your sites and unless you are Darren Rowse, you know it’s just damn difficult. But things are about to change just a little bit.

Guinness has an annual event, a very popular one, which takes place across the globe every year. It’s called Guinness Toast. It’s already a very popular one, but Guinness thought of trying mobile marketing to increase its popularity further. So, it told consumers all over the world that they can join the event through their mobile phone. On doing so, they will become a member of the program instantly and get a free Guinness ringtone. Needless to say, the news spread like wildfire. Most importantly, the traffic to the site thegreatguinnesstoast.com went up significantly.

Thanks to high-end mobile phones that offer good mobile browsing experience to people, the number of people who browse the internet through their mobile phone is increasing slowly and steadily. What this means to you is that if you have a mobile friendly version of your site, or, even better, a mobile site, your chances of connecting to your readers become significantly high.

In future, we might as well have blog gurus teaching us how to drive traffic to our mobile sites. Who knows? Even Google might come up with pagerank for mobile sites. Get ready.

Categories: Cell Phone Advertising, All things mobile phones, Mobile Web.

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Mobile analytic tools - Need of the hour

With mobile advertising industry growing by leaps and bounds, we need to understand that there are certain issues which need to be addressed in order to make it sustain its growth in the long run. One of the most important yet less-talked-about issues is the need of good analytic tools for mobile websites.

In the web, you have excellent analytic tools to gauge your site’s growth and traffic, to calculate the performance of a PPC campaign, and so on. Now, aren’t these things needed for mobile sites also? You have a mobile site and you definitely need to know how it has performed over a period of time, and most importantly, you have a variety of mobile advertising programs, whose performance you need to monitor constantly to be able to calculate your ROI and reach out to your target customers more effectively. But unfortunately, there are not many analytic tools available in the market today. So, this, undoubtedly, is one of the most important issues that mobile advertising enthusiasts need to take into consideration.

I’m confident, however, that with the growing awareness about mobile advertising around the world, issues like the one I’ve mentioned above will be solved soon. So, let’s wait.

Categories: Cell Phone Advertising, All things mobile phones.

1 comment.