South Africa has always been a special market as far as mobile marketing is concerned. With more than 80% of population having mobile phones, mobile phone has almost replaced TV and other such media to become the number one medium for marketing and advertising purposes. To add another feather to its cap, South Africa has introduced something which is truly one-of-its-kind. Soon, university students in South Africa will study a course in mobile marketing.
As incredible as it may sound, it is true. The UCT Graduate School of Business has unveiled a course in mobile marketing which is scheduled to begin next month. This course, I’m told, will focus on getting students used to mobile marketing the right way. It will take a proactive approach to educate the students to reach the 36 million mobile users in the country.
I really hope this course equips students to get acquainted better with mobile marketing techniques and develops an ability to devise different strategies for mobile marketing. Didn’t we hear someone say ‘the future is mobile?’ 
Tags: marketing techniques, mobile marketing, mobile phone, mobile phones, mobile users, proactive approach, south africa, UCT, university students
Technorati Tags: marketing techniques, mobile marketing, mobile phone, mobile phones, mobile users, proactive approach, south africa, UCT, university students
Categories: Cell Phone Advertising, All things mobile phones.
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