Coca Cola and Hindustan Unilever launch mobile advertising campaigns

Two of the major FMCG brands, Hindustan Unilever and Coca Cola, have recently launched mobile advertising campaigns in India.

Mobile advertising in India is becoming popular of late and we’ve already seen some evidences of clever mobile advertising campaigns from film personalities in India. Now, it’s the turn of big brands to get into mobile marketing seriously.

While Coca Cola has launched a mobile advertising campaign for its fizzy drink Sprite, Hindustan Unilever has launched one for its ice-cream brand Cornetto. Among other things, you need to understand the ‘timing’ of these campaigns. This is the summer season in India and believe me, it’s h-o-t. In fact, it’s so hot that more than 50% of annual soft drink sales happen during this season. So, what better way to boost it further than by launching a mobile advertising campaign? Clever stuff, I should say.

Coincidentally, both these companies have sought the services of Oxigen, a value-added service provider for mobile phones. If this turns out to be a success, we can see more and more companies getting into mobile advertising in the coming days.

Categories: Cell Phone Advertising, All things mobile phones.

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Madonna releases new album on mobile phone

We all know Madonna is someone who always comes up with surprises – both for good reasons and bad reasons. But this one was really surprising. She has actually released a new album on mobile phone. How about that for a surprise?

She has recently signed a deal with Vodafone, Unilever, and Fuji according to which these companies can use her latest album Hard Candy to promote their products. The important point here is, the album is scheduled to be released only on April 28. This means, fans all over the world will be able to listen to the songs even before its release.

Vodafone customers will be able to listen to the songs from the album even before it gets released. Obviously, Madonna has been paid big bucks for this deal and at the same time, the amount of publicity the album will get, through this move, will be enormous. Considering the publicity this news has been getting, I won’t be surprised if other stars decide to follow suit and release their albums on the mobile phone.

Categories: All things mobile phones.

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