YuuZoo enters mobile advertising with a bang

YuuZoo, a popular name in the world of mobile content and mobile advertising, has moved from its beta phase and will soon start rendering its services to a number of countries including China, India, US, UK, Germany, Singapore, Thailand, Malaysia, and Indonesia.

In case you don’t know YuuZoo, here’s a small piece of info. YuuZoo is backed and financed by a number of high profile executives from Nokia, Ogilvy & Mather, and Ericsson and is famous world over.

Perhaps the biggest advantage of YuuZoo is the extensive range of mobile content it has on offer. It has partnered with some of the best mobile technology companies in the world and offers a wide range of mobile content, most of which are exclusive.

With the current set up, YuuZoo can easily reach around 1 billion consumers around the world. What this means to mobile advertisers around the world is that they can now easily target a huge number of consumers with the help of YuuZoo. With its technology, YuuZoo can help mobile advertisers send highly targeted ads to consumers – both local and international.

It will be interesting to see the growth of YuuZoo in the coming months. With such a strong set up, I think it is certainly a force to be reckoned with in the mobile advertising industry.

Categories: Cell Phone Advertising, All things mobile phones.

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M:Ad - Mobile advertising tracking service from M:Metrics

Some time back, in this blog, I had discussed the need for mobile analytic tools. And now, we have a solution. M:Metrics, the mobile media authority, has come up with M:Ad, a tracking service for mobile advertising in the U.K. From now on, mobile advertisers can track their mobile ad campaigns and get critical data with pinpoint accuracy.

M:Ad will track mobile advertisements and classify them for ease of use. With this, mobile advertisers can get data on what kind of mobile ads are served, when are these ads served, the company behind those ads, and their market penetration. This will bring greater clarity to the mobile advertising industry and help mobile advertisers target potential customers more easily.

First it was the U.S., now it’s the U.K. M:Metrics is slowly expanding its network, which is a good thing for the mobile advertising industry as a whole. Considering that M:Ad was a huge success in the United States, I have no doubt that it will be a success in the U.K. too. The sooner M:Ad goes international, the better it will be for the mobile advertising industry.

Categories: Cell Phone Advertising, All things mobile phones.

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Mobile phone growth in the U.S. and Asia - A perspective

When it comes to mobile phone market, not many people know that the U.S. is not the market leader. Instead, Asia beats everyone left, right, and center. Asia has been the hub for mobile phones for quite some time now and the surprising fact is, Asia leads in not just the number of mobile phones or mobile connections, but also in the kind of mobile technology that is being used.

How about this for a sample? In Japan, you can play games and fast forward through MP3 tracks with just a flick of your finger, literally. Certain mobile phones in Japan come with built-in motion sensors which let you do this at your comfort. Also, you can point your mobile phones at a big commercial complex and your mobile phone will display information about the building like what’s in there, how to get to a particular shop in the building, and even the daily special in the restaurant. This facility is available in certain models of Sony Ericsson and DoCoMo.

China has gone one step ahead and has come up with a technology through which mobile users can get live broadcasts of the 2008 Beijing Olympics. The best part is, you’ll not get streaming videos that are pretty slow. Here, the signals from China’s mobile TV will be transmitted straight to a UHF/VHF antenna which is inbuilt in the mobile phones, and you will be able to get 50 times the normal bandwidth, which, needless to say, will be very quick and easier to watch.

As of now, technologies such as this are almost unheard of in the U.S. However, a lot of experts believe that the 700 MHz auction will change things significantly in the U.S. They actually predict a third network apart from Cellular and Wi-Fi/WiMax, which will make mobile phone market in the U.S. a fast growing one. Soon, people in the U.S. will be able to switch their handsets at their wish without having to change the provider. Well; we’re all waiting for that day, aren’t we?

Categories: Cell Phone Advertising, All things mobile phones.

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On how mobile advertising could be improved in the US

It is a well established fact that the Asian market is far more sophisticated and developed than the West, when it comes to mobile advertising. Services like MMS, mobile internet, and mobile video, things which are considered premium services in the U.S., are commonplace with mobile users in Asia. Thanks to this, mobile advertising is far more developed in Asia.

Mobile advertising experts point out that in Asia, mobile phone is an integral part of any advertising campaign, while in the U.S., it’s only considered an afterthought. There are several reasons for this. The relationship between mobile content providers and network carriers is not good, as they have disputes over revenue sharing. Also, the U.S. market in general needs to be educated a lot about mobile advertising and the kind of impact it can have in making a product/service reach out to its target customers.

What could be the solution? Firstly, mobile content providers and carriers need to settle their disputes and understand that by working together, they can profit way more through mobile advertising. Also, the market in general needs to be educated a lot about mobile advertising.

For example, I still get mails from people who read this blog asking questions like “I’m not selling my mobile inbox to anyone”, “Why do you want to know where I am and what I am doing?”, and “Why should I let someone profit from my mobile phone?”, yada, yada, yada. You get the drift? These people need to be educated and made to understand the point that mobile advertising is not some kind of a monster trying to gobble you. For which, I suggest you guys read this, this, and this.

Well; a lot of changes need to be made. But when you look at this on a positive note, you’ll realize that despite all these issues, mobile advertising has become notably important in the market today. So, let’s just hope that the West will soon catch up with Asia in mobile advertising.

Categories: Cell Phone Advertising, Rant.

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