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Finally, here’s a company which is worried about people listening to sexually explicit music every day. The company in picture is uVuMobile, a mobility software and solutions provider. It has joined hands with Watchfire Music, an online music resource. Watchfire Music specializes in inspirational music and sexually explicit lyrics and songs with provocative themes are a big no-no for them. So, they’ve joined hands with uVuMobile to create mobile music stations.
Wait a sec; what on earth is a mobile music station? Pretty simple; you can listen to music on your mobile phone. This partnership aims to launch two music stations named WFM Heart Beat and WFM Quiet Soul. These stations will only broadcast songs that are inspirational and have a positive influence on people who listen to them. Simply put, it’s like a musical version of Dale Carnegie.
Both the parties involved in the partnership are confident that people will find these mobile music stations very useful and this will pave way to generate new revenue streams for them. Any takers?
Tags: dale carnegie, explicit lyrics, explicit music, heart beat, inspirational music, mobile music, mobile phone, music resource, music stations, partnership, quiet soul, revenue streams, solutions provider, uVuMobile, watchfire llc
Technorati Tags: dale carnegie, explicit lyrics, explicit music, heart beat, inspirational music, mobile music, mobile phone, music resource, music stations, partnership, quiet soul, revenue streams, solutions provider, uVuMobile, watchfire llc
Categories: All things mobile phones.
uVuMobile, a well known mobility software and services company, has formed a strategic alliance with GoGo Mobile Media, a famous video and audio content distribution company, in a move to grab a share of the rapidly burgeoning mobile advertising industry in Southeast Asia, particularly India, and the Middle East.
Now, this might have been yet another M&A news in the mobile advertising industry, had it not been for the fact that the parties involved are interested not in the western market, but in the eastern market. For those of you that don’t know, India is considered the fastest growing mobile phone market in the world with over 220 million users. And the number is increasing by the day rapidly. Similarly, other countries in Southeast Asia and the Middle East are also fast catching up with the mobile phone revolution, thereby making it a ripe market for mobile content distributors and advertisers.
Also, Asians use premium services like SMS, MMS, mobile internet, mobile video, and mobile email features a lot more extensively than their western counterparts. So, it will be a hell lot easier for the advertisers to reach out to customers in say India, than the ones in the U.S., thanks to the different options of mobile advertising they have (read text messages, banner ads, video ads, mobile web ads) in the Asian market. One thing’s for sure. The U.S. needs to catch up a lot when it comes to mobile usage.
Tags: banner ads, GoGo Mobile Media, India, Middle East, MMS, mobile advertising, mobile email, mobile internet, mobile phone market, mobile video, mobile web ads, mobility software, SMS, Southeast Asia, text messages, uVuMobile, video ads
Technorati Tags: banner ads, GoGo Mobile Media, India, Middle East, MMS, mobile advertising, mobile email, mobile internet, mobile phone market, mobile video, mobile web ads, mobility software, SMS, Southeast Asia, text messages, uVuMobile, video ads
Categories: Cell Phone Advertising.
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