Mobile TV has gained a lot of attraction in the recent times. Mobile advertisers are looking to go beyond the traditional means of advertising on mobile phones like text messaging (SMS), MMS, and banner ads and mobile TV could be the ideal choice for them. There are two reasons for this. First, people are used to ads on TV. So, watching ads during a TV show, even if it’s on their mobile phone, won’t sound too odd to them. Second, you can offer a huge variety of content via mobile TV which can attract plenty of people, making it more lucrative than SMS ads or banner ads.
However, not everyone is painting a rosy picture about mobile TV. For example, the latest offer from AT&T – AT&T Mobile TV – has raised a debate among experts.
AT&T has launched its mobile TV service in 58 markets and uses the same Qualcomm MediaFlo service used by its counterpart Verizon. If you remember, Verizon launched its V Cast Mobile TV a few weeks back. AT&T offers 10 channels at a rate of $15 per month. However, experts say this might not go down too well with everyone.
They seem to come up with two reasons. First, not everyone will be enthusiastic about paying $15 a month for mobile TV. Second, only two handsets can support this mobile TV service - LG Vu which costs $300 and Samsung Access which costs $200.
My take on this issue is simple. Both Verizon and AT&T offer mobile TV services from MediaFlo which are far superior in quality than watching a downloaded video clip on your mobile phone. Market research shows that there is a considerable audience, if not large, for mobile video and this could work in favor of mobile TV. However, the downside, as I already mentioned in my article earlier, is that only two or three handsets can support this service. You cannot expect everyone to buy a $300 mobile phone. So, if they could make it available on more handsets, handsets that are affordable, I think they could attract a good number of users.
Tags: advertisers, AT&T, AT&T mobile TV, banner ads, LG Vu, means of advertising, MediaFLO, MMS, mobile video, mobile phone, mobile phones, mobile tv, qualcomm, Samsung Access, SMS, SMS ads, text messaging, tv show, V Cast Mobile TV, Verizon, video clip
Technorati Tags: advertisers, AT&T, AT&T mobile TV, banner ads, LG Vu, means of advertising, MediaFLO, MMS, mobile video, mobile phone, mobile phones, mobile tv, qualcomm, Samsung Access, SMS, SMS ads, text messaging, tv show, V Cast Mobile TV, Verizon, video clip
Categories: Cell Phone Advertising, All things mobile phones, Mobile TV.
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