Virgin Mobile enters mobile advertising - will display banner ads to users

Looks like it’s the season of banner ads. After Google, Third Screen, AdMob, Yahoo, and most recently Microsoft, Virgin Mobile USA has announced that it will display banner ads to its mobile users who surf the web in their cell phone.

Virgin Mobile will use AOL’s mobile advertising system to display banner ads to users. This is the first time Virgin Mobile is entering the mobile advertising market. However, the CEO of Virgin Mobile has made it clear that they are being very cautious with these ads. These banner ads will be displayed on an experimental basis and depending on the response they get, they might think of expending their territory further.

The way I see it, this is a perfect partnership. Virgin Mobile’s growth has been not so impressive recently due to various reasons and AOL is the classic example of an erstwhile famous company trying to come to terms with the fact that it’s struggling. These two entities have joined hands. So, if things work out well, it might be good for both of them.

Categories: Cell Phone Advertising, All things mobile phones.

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Iamota Impact - Mobile marketing service for retailers

Iamota, a mobile application service provider, recently launched a service called ‘Iamota Impact’. This service is targeted toward retailers and small business owners and it will help them come up with effective mobile marketing campaigns. Iamota is confident that their service will find lots of takers as mobile advertising is considered hot in the retail sector.

With this service, retailers will be able to create an account in Iamota’s website. Through this, they will have access to a number of mobile users with whom they can interact and try to sell their products or services. They can send text messages with product information, discount coupons, contests, polls, and so on. All this is done on an opt-in basis, which means mobile users will have the choice to opt in or opt out of any of these marketing campaigns. This means a win-win situation for both the retailer and the end user. While the retailer is able to target his consumers more effectively, the consumers have the right to either accept or deny his offers, thus making it extremely easy for both the parties involved.

As of now, this service works with Alltel, AT&T, Boost, Sprint, T-Mobile, Verizon, and Virgin Mobile. The makers of Iamota Impact are confident that their service will reduce the complexity in the mobile channel and help business owners reach their target consumers more effectively without spending big bucks.

In my opinion, services like this, which are targeted toward retailers and small business owners, are extremely important for the growth of mobile marketing and advertising industry, as retail industry is one industry which can use mobile advertising and marketing very effectively to its advantage.

Categories: Cell Phone Advertising.

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