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While some companies have still not taken mobile advertising seriously enough, some companies have gained a lot from mobile advertising. Two of the best examples would be Adidas and Nike.
Jackmyers.com, a B2B media website, posted a report on an Adidas mobile advertising campaign which features famous basketball stars who proclaim that ‘Basketball is a Brotherhood’. The ad campaign targeted teenage boys and girls and has become immensely popular among them. Upon clicking on the text ads they get, mobile users were taken to a mobile site where they can call the stars in the ad campaign, get tailor-made voicemail, special ringtones, and wallpapers. The response from teenagers was phenomenal. Take a look at the numbers.
Five million mobile impressions on the ads.
75,000 page views to the mobile site in the first week.
Over 8000 people opted in.
Thousands of people called their favorite stars, repeatedly.
Nike ran a similar campaign but it was run locally on Vodacam’s VLive! Portal. The portal offered free mobile content and had a great response from mobile users. Take a look at the numbers again.
84,000 downloads and 9200 survey responses.
The funny thing is, Nike only expected about 15,000 downloads and 4000 survey responses when it launched the campaign. But the results exceeded everyone’s wildest expectations.
A research conducted by Jackmyers.com also stated that mobile advertising is the one that’s most likely to get better results than any other form of advertising, at very little cost.
This is great news for mobile advertisers all over the world. Like I’ve always stated, targeted mobile advertising is a sure shot way to get better returns. And with time, things will only get better.
Tags: Adidas, B2B, basketball, basketball is a brotherhood, free mobile content, Jackmyers, Mobile advertisers, mobile advertising, mobile advertising campaign, mobile site, mobile users, Nike, ringtones, targeted mobile advertising, text ads, VLive! Portal, Vodacam, voicemail, wallpapers
Technorati Tags: Adidas, B2B, basketball, basketball is a brotherhood, free mobile content, Jackmyers, Mobile advertisers, mobile advertising, mobile advertising campaign, mobile site, mobile users, Nike, ringtones, targeted mobile advertising, text ads, VLive! Portal, Vodacam, voicemail, wallpapers
Categories: Cell Phone Advertising.
Latino Movil, a U.S. based mobile content provider, has partnered with Comunicad, a marketing company, and launched a service with the slogan “Your Country, Your News.” The basic idea is to provide people from Latin American countries who live in the U.S. with information and updates from their countries. What it does is, it gives you news updates, sports, politics, and entertainment news from your country via a text message. You can subscribe to it by pressing the pound sign, typing the word Latin, and then pressing Send. You will be directed to an automated voicemail system which will let you choose your language and the country from which you’d like to get news updates and other information from. This service will cost you $5.99 per month and you will get up to three text messages per day.
Latino Movil also has another service called Mobile Machine, which enables you to download video, audio, and photo content from a country of your choice to your mobile phone using Bluetooth technology. This, of course, comes at a fee. Latino Movil is right now available with carrier networks like AT&T/Cingular, Verizon, Sprint Nextel, Alltel, and Dobson.
Tags: Alltel, AT&T/Cingular, Bluetooth, Comunicad, Dobson, Latino Movil, marketing, mobile content provider, Mobile Machine, mobile phone, Sprint Nextel, text message, Verizon, voicemail
Technorati Tags: Alltel, AT&T/Cingular, Bluetooth, Comunicad, Dobson, Latino Movil, marketing, mobile content provider, Mobile Machine, mobile phone, Sprint Nextel, text message, Verizon, voicemail
Categories: All things mobile phones.
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