Ready to watch live TV on your Nokia phone?

Monsoon Multimedia, a California based company, has come up with HAVA Mobile Player, digital video service, which has made quite an entry into the market. The video service is interestingly called the ‘sling box killer’, as it is considered a direct competitor to the famous Sling Media.

Monsoon Multimedia’s HAVA Mobile Player allows you to watch live TV from your mobile phone. Not just that, you will be able to pause, skip, rewind, and schedule your DVR recordings right from your phone. Monsoon Multimedia is confident that people will find it very easy to use this service on their high-end Nokia phones. They also believe that they can outdo Sling Media with this service. However, this service is meant only for S60 Symbian phones as of now whereas Sling Media’s TV service is available on Symbian, Palm, Windows Live Mobile, and it’s rumored that it will be soon available in Blackberry. With this being the case, I don’t think the HAVA Mobile Player is much of a competition for Sling Media, at least as of now.

This mobile TV service will be made available to the public for free next quarter. However, Monsoon is also planning to run a beta program in between.

The way I see it, mobile TV industry is headed for a unique battle. On one hand, you have devices like HAVA Mobile Player which make live TV available in your mobile phone. On the other hand, you have carriers coming up with separate mobile TV service.

Now, as a mobile user, what would you choose? A mobile TV service from a carrier which lets you choose a certain number of channels for a fixed sum every month, or a device like this one which lets you watch live TV right on your mobile phone without any restrictions?

Categories: All things mobile phones, Mobile TV, Nokia.

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Microsoft says yes to banner ads in mobile phones

Microsoft has announced that it will allow advertisers to serve mobile users with banner ads from now on. Advertisers will now be able to display banner ads to mobile users using Windows Live Messenger and Windows Live Hotmail. However, this is restricted only to the users in the U.S., France, Spain, and the U.K.

By doing this, Microsoft has joined the list of companies like Google, AdMob, Yahoo, and Third Screen which serve banner ads to mobile users.

Microsoft also hinted that it might soon introduce keyword advertising service in Windows Live Search Mobile. Though the beta version is available in the U.S. now, Microsoft believes that there is still room for improvement and it might hit the market only later this year. Microsoft is also working on expanding its presence in mobile market and has made Live Search Mobile available in 49 markets.

It’s good to see that Microsoft has put the Yahoo fiasco behind and working to improve its position in the mobile market. However, with Yahoo going great guns and Google looking to leave no stone unturned for Android, it better be watchful.

Categories: Cell Phone Advertising, All things mobile phones, Microsoft, Mobile Web.

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