Microsoft talks about Windows Mobile and Zune Phone

With Google gearing up to release Android, Apple gearing up to release its next-gen iPhone, people looked at Microsoft to come up with something new. There were rumors going on that Microsoft was actually planning to release a Zune phone which will be in the league of the iPhone and Blackberry. However, in a recent interview, Robbie Bach, the man behind Xbox, Zune, and Windows Live Mobile, has rubbished these rumors and has made Microsoft’s stand very clear.

Robbie said that Microsoft is not interested in developing an iPhone clone or a Blackberry clone. Instead, the company will focus on making Windows Live Mobile much better than what it is right now.

He also went on to say that people no longer look at their mobile phone as a mere tool for communication. People want to check emails, listen to music, surf the internet, send and receive photos, and watch videos on their mobile phone. So, Microsoft will work on making Windows Live Mobile capable of catering to a wide range of needs of mobile users.

On answering a question on mobile advertising, Robbie mentioned that while mobile phone advertising is certainly the way forward, it will be different from online advertising as it will be more personal.

I personally don’t want to see Microsoft coming up with a smart phone or whatever. We already have enough choices when it comes to mobile phones. What we need is a mobile platform which can take our mobile phone experience to the next level. That’s the reason why I’m excited about Google Android, Apple’s next-gen iPhone, and the improved Windows Live Mobile.

Don’t you think it’s easy to choose a platform which offers you everything you would probably want on a mobile phone than to choose a different, ‘latest model’ mobile phone every other month?

Categories: All things mobile phones, Microsoft.

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