Yahoo dominating mobile internet

If you’ve watched the journey of Yahoo ever since it started out, it has been nothing short of a rollercoaster ride. It was once in an enviable position as far as the internet was concerned, but now it is nowhere in the competition thanks to Google. While Yahoo has been constantly trying to regain its spot in the internet, Google still is way ahead of Yahoo. Also, the recent furor about Microsoft taking over Yahoo didn’t do any good for the company as well. So, Yahoo needed to do something to reassure its customers, stock holders, and most importantly, itself. This is where mobile internet comes into the picture.

Yahoo has been making great progress in the mobile phone market, especially the high end ones. There is a lot of need for mobile browsing among people, as they always want to check out something or the other via mobile internet. However, browsing in a mobile phone is not easy, unless you own an iPhone. With this being the case, Yahoo slowly started to work on improving mobile browser experience for people. The result was Yahoo Go.

Recently, it was announced that Yahoo Go 3.0 will be soon launched in Canada. Going by the positive reviews Yahoo Go got in the U.S., one can safely assume that it will have a similar reception in Canada.

Also, this seems to be a brilliant strategy by Yahoo, as there is not much competition here. Microsoft is busy with Windows Mobile Operating System and Google is busy with Google Android, another operating system, thereby leaving a gap for Yahoo to enter the market of mobile internet and mobile browsing.

With lots of acquisitions, partnerships, and deals, Yahoo is very busy strengthening its hold in the mobile phone market. As someone mentioned, forget about web 1.0, Yahoo is aiming to become the leader of mobile 1.0.

Categories: All things mobile phones, Yahoo, Mobile Web.

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