Yahoo dominating mobile internet

If you’ve watched the journey of Yahoo ever since it started out, it has been nothing short of a rollercoaster ride. It was once in an enviable position as far as the internet was concerned, but now it is nowhere in the competition thanks to Google. While Yahoo has been constantly trying to regain its spot in the internet, Google still is way ahead of Yahoo. Also, the recent furor about Microsoft taking over Yahoo didn’t do any good for the company as well. So, Yahoo needed to do something to reassure its customers, stock holders, and most importantly, itself. This is where mobile internet comes into the picture.

Yahoo has been making great progress in the mobile phone market, especially the high end ones. There is a lot of need for mobile browsing among people, as they always want to check out something or the other via mobile internet. However, browsing in a mobile phone is not easy, unless you own an iPhone. With this being the case, Yahoo slowly started to work on improving mobile browser experience for people. The result was Yahoo Go.

Recently, it was announced that Yahoo Go 3.0 will be soon launched in Canada. Going by the positive reviews Yahoo Go got in the U.S., one can safely assume that it will have a similar reception in Canada.

Also, this seems to be a brilliant strategy by Yahoo, as there is not much competition here. Microsoft is busy with Windows Mobile Operating System and Google is busy with Google Android, another operating system, thereby leaving a gap for Yahoo to enter the market of mobile internet and mobile browsing.

With lots of acquisitions, partnerships, and deals, Yahoo is very busy strengthening its hold in the mobile phone market. As someone mentioned, forget about web 1.0, Yahoo is aiming to become the leader of mobile 1.0.

Categories: All things mobile phones, Yahoo, Mobile Web.

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Will Yahoo Go make Yahoo go all the way?

Yahoo, as we all know, is tired of getting beaten by its competitors time and again. It tries so hard to compete with Microsoft and Google, only to find out that it still has a long way to go. So, instead of taking them on in the well-known battlefield, the internet, Yahoo has moved its attention to the mobile phone industry and hence we have Yahoo Go. Fortunately for Yahoo, things are looking good in the mobile industry. MySpace, MTV Networks, and eBay have come up with special mobile services that can be accessed via Yahoo mobile site and especially through Yahoo Go. Yahoo is trying to grab this opportunity with both hands and one of the important reasons why it thinks Yahoo Go would be a success it its versatility. Yahoo Go runs on over 250 different handsets from Nokia, Samsung, LG, and Motorola and even better, it comes preloaded on some of these mobile phones, which is an added advantage in itself.

But there is one thing Yahoo needs to worry about as of now. Carriers in the United States are not too impressed with Yahoo Go preloaded mobile phones and they remove the software from the phones before selling them. What this means to the US consumers is that they need to download the software on their mobile phone. Though it’s a relatively easy process, not everyone would want to do that.

Categories: Cell Phone Advertising, Yahoo, Mobile Web.

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Yahoo launches its mobile developer platform and the latest version of Yahoo Go

Gang; it’s war time again. As we all know, Google has simply taken the mobile industry by storm with Google Android. Yahoo, in an attempt to counter attack, has come up with its own platform for mobile internet applications. It’s the Yahoo! Mobile Developer Platform. Also, it has released the latest version of Yahoo Go, which is Yahoo Go 3.0. The mobile developer platform will focus on providing developers all over the world an opportunity to develop mobile applications that can run on hundreds of different mobile sets, something that is not possible as of now.

As of now, if a developer comes up with a useful mobile application, he can make it run only on a specific handset with a specific technology. If he wants to run the same application on some other mobile, he will have to modify the application every time. With hundreds of different handsets with different technologies, it is really time consuming for developers to rewrite their applications every now and then. So, Yahoo! Mobile Developer Platform will provide a platform wherein developers can develop mobile applications that will run on a wide variety of handsets, thereby eliminating the need to rewrite them.

This is considered a great move in the industry, particularly because the applications created through the platform can run on about 250 mobile devices, which is great news for developers around the world. It is supposed to be distributed free of charge, as Yahoo plans to make money by advertising on the applications in the platform.

Categories: Cell Phone Advertising, Yahoo, Mobile Web.

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