Yahoo OnePlace - Mobile bookmarks made easy

Do you find it hard to revisit sites again and again in your mobile phone? Do you wish you could bookmark important sites, news feeds, and search results in your mobile phone? Well; Yahoo will soon have an answer for this.

In the second quarter, Yahoo will launch OnePlace, a mobile phone tool which will allow users to bookmark their favorite web pages on their mobile phone. This saves the hassle of keying in the URL every time, especially for the sites that you visit often – like flight information, weather reports, or sports pages.

Yahoo says it has reinvented the process of bookmarking and has customized it to the needs of mobile users. OnePlace will not bookmark fixed pages – instead, it will have placeholders linked to pages that have updated info, thereby making it easier for users to find out the latest information.

More importantly, OnePlace, with the help of two other Yahoo mobile services namely oneSearch and oneConnect, will customize the content behind the bookmarks according to the user’s location and preferences. Marco Boerries, the man behind Yahoo mobile, thinks this will help people get the most relevant and the most recent results from their bookmarked pages.

Methinks Yahoo is trying hard to topple Google from its top position. Yahoo has stated that it aims to reach more than 750 million users by the end of this year. It has already partnered with big names like Telefonica, AT&T, and T-Mobile. Going by the speed at which Yahoo is coming up with new products and services and partnering with the big names in the industry, Google is in for some stiff competition.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo.

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