Text messaging - the most preferred form of mobile advertising

There are different options for advertising in mobile phones. Ever wondered which is the most profitable and the most effective of them all? Well; the answer for that question would be SMS or text messaging.

The most important reason why text messaging is considered the best mobile advertising option is simple. It’s the only facility available on all the mobile phones. While a mobile video clip or a product placement ad in a mobile site might be more attractive, it’s not available in most of the mobile phones. So, you’ll end up targeting only a few mobile users who use Blackberries or iPhones. Whereas, text messaging is one facility which is available even in the low-end phones, thereby making it easier for the advertisers to reach out to the end-users. If you wanna know how effective text messaging could be, here’s some data for you.

For this New Year, mobile users around the world sent over 43 billion text messages among themselves. That’s a whopping 30% increase than last year. Rapidly growing markets like India and Philippines sent over a billion text messages each during the New Year period, which is astounding. Text messages are faster to type and easier to send and you don’t have to own an iPhone to do so. So, users mostly use text messaging as their mode of communication, only next to voice calls.

At this juncture, mobile advertisers should undoubtedly target text message advertising options. If high-end mobiles become affordable and mobile internet becomes a lot faster and cheaper than what it is right now, I think we will see a similar boom in the usage of premium services also.

Categories: Cell Phone Advertising.

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