Ever heard of on-the-spot mobile marketing campaigns? Well; you are about to. UGotItFirst is a new entrant in the field of mobile marketing which claims it can come up with mobile marketing campaigns in a matter of minutes.
The company’s marketing process works on an opt-in basis and people who wish to become its members should sign up, give their preferences, and request to get information on those preferred products or services. So, when a member gets an ad on his mobile phone, it will be a relevant advert about his preferred product/service which he can make use of. So, the question of intrusive, spam mobile ads and invasion of privacy does not arise in this situation.
Now, what about the on-the-spot mobile marketing campaign? Let’s say, you are a coffee shop owner. It’s been a dull day and you want to do something to boost your sales instantly by offering a 5% discount on all lattes. You can go to UGotItFirst, choose the number of discount coupons you want to send, and specify your target customer segment. In a matter of minutes, UGotItFirst will send those coupons to people in that location who had indicated their wish to get such deals. The campaign is targeted – the coupon only goes to someone who wishes to get it and he/she is nearby your coffee shop, thereby making it even easier to get a sale.
Apart from this, the company has also got mobile based offers upon completing which mobile users will be paid for. You may have to take part in a survey and complete a poll and you’ll be paid for that. While the amount may not be big, you can always do with a little bit of cash, right?
Despite being a new entrant, there is a lot of buzz about this company in the market. Launched on March 13th, UGotItFirst already boasts of 2000 registered users. Good times, I tell you.
Tags: advert, buzz, coffee shop, customer segment, discount coupons, good times, invasion of privacy, lattes, marketing campaign, marketing campaigns, marketing process, mobile ads, mobile marketing, mobile marketing campaigns, mobile phone, mobile users, preferred product, preferred products, target customer, ugotitfirst
Technorati Tags: advert, buzz, coffee shop, customer segment, discount coupons, good times, invasion of privacy, lattes, marketing campaign, marketing campaigns, marketing process, mobile ads, mobile marketing, mobile marketing campaigns, mobile phone, mobile users, preferred product, preferred products, target customer, ugotitfirst
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Categories: Cell Phone Advertising, All things mobile phones.
