Unilever to Offer Mobile Coupons to its Customers

In an attempt to test the waters in the field of mobile phone marketing, Unilever has announced that it will offer mobile coupons to its customers. This is a trial run and will go on for four weeks.

The company has stated that the trial run will start this Sunday and will go on for another four weeks. It will be conducted at a ShopRite store in Hillsborough, New Jersey. The company plans to give discount coupons for some of its most famous brands like Dove soap, Lipton tea, Breyers ice cream, and Hellmann’s mayonnaise.

To get these discount coupons, you need to check out the website samplesaint.com and download the coupons to your mobile phone. To redeem these coupons, you can give your phone to the cashier at the store. He will scan the barcode on your phone’s screen, redeem the coupon, and delete the coupon from your phone. To make use of this offer, you need to have an internet enabled phone. This technology has been developed by a Chicago based mobile technology company named Samplesaint.

Marc Shaw of Unilever said that mobile marketing is the Holy Grail that everyone has been trying to figure out. He also said that it is important for businesses to find out what catches the attention of their customers exactly.

Regular readers of this blog know what I feel about mobile coupons. So, this does not come as a surprise to me at all. In fact, if anything, I would say that Unilever is a little late in entering the mobile phone marketing field. But, as they say, better late than never. Depending on the result of this test run, the company might decide to take mobile phone marketing seriously. So, I’ll keep an eye on this test run and keep you guys posted. Watch this space for more details.

Categories: Cell Phone Advertising, All things mobile phones.

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