University grads come up with a text message based mobile advertising idea

Two graduates from Carnegie Mellon University are working to make text messaging (SMS) facility in your mobile phone more useful than ever. They believe that text message is the ideal and the easiest way for marketers to reach their customers effectively.

The idea is simple. The advertiser will have text codes in his ads and when a customer wants to know more details about the product/service advertised, all he needs to do is take his mobile phone and send a text message and get the information he wants right in his mobile phone. This technology will be launched this summer by the famous Smash Technologies.

This will be a great opportunity for retailers and small business owners to advertise their products/service more effectively. Also, it’s the customer who makes the first move in this campaign by responding to the ad with a text message. So, he can always choose to only respond to those ads which he finds useful. As a result, what you have is – no privacy concerns for the consumer and an effective advertising method for the advertiser.

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Categories: Cell Phone Advertising, All things mobile phones.

2 comments.

Mike Thompson

Comment on March 19th, 2008.

Congratulations to the University Grads. Cell phone advertising is an amazing opportunity to pursue.

Is Text Messaging the New Communication and Advertising Channel of Today?

Businesses are using text messaging much more often due to the fact that it is the most efficient communication and message delivery system for customers, potential customers, clients and partners. Text messaging is stellar in the following areas and certainly has the capability of growing your business with…

*Special Offer Advertising *Appointment Reminders *Event Announcement *Business Information Relayed *Business Contacts *Meeting Reminders *Advertising

In business text messaging can be of great use to get more customers and to bring your existing customers to come back more often. You can with permission, send new promotions, advertisements, and announcements to the cell phone of your clients and customers.

Let’s use a gas station for example. Imagine what would happen if you as owner of the station knew that your price was going up at 5pm today. You send out a text message to your permission based mobile list first thing in the morning that goes something like this. Urgent, Come to our station before 5pm today as the price is going up…Imagine the crowd that you would have simply by communicating with your customers in a timely manner.

So many businesses don’t even know who their customers are. What if you had the capability of such a text message communication system that was designed to automatically build your permission mobile phone number list and at the same time gave you a way to communicate with that list efficiently.

Would that be cool or what?

Posted by Mike Thompson USA 1-951-340-4525 Web: http://www.teamadcalls.com

Krishnan

Comment on March 19th, 2008.

Hi Mike, Welcome to the blog. I agree with you all the way.

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