uVuMobile and GoGo Mobile Media to take on Southeast Asian and Middle East mobile segment

uVuMobile, a well known mobility software and services company, has formed a strategic alliance with GoGo Mobile Media, a famous video and audio content distribution company, in a move to grab a share of the rapidly burgeoning mobile advertising industry in Southeast Asia, particularly India, and the Middle East.

Now, this might have been yet another M&A news in the mobile advertising industry, had it not been for the fact that the parties involved are interested not in the western market, but in the eastern market. For those of you that don’t know, India is considered the fastest growing mobile phone market in the world with over 220 million users. And the number is increasing by the day rapidly. Similarly, other countries in Southeast Asia and the Middle East are also fast catching up with the mobile phone revolution, thereby making it a ripe market for mobile content distributors and advertisers.

Also, Asians use premium services like SMS, MMS, mobile internet, mobile video, and mobile email features a lot more extensively than their western counterparts. So, it will be a hell lot easier for the advertisers to reach out to customers in say India, than the ones in the U.S., thanks to the different options of mobile advertising they have (read text messages, banner ads, video ads, mobile web ads) in the Asian market. One thing’s for sure. The U.S. needs to catch up a lot when it comes to mobile usage.

Categories: Cell Phone Advertising.

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