Virgin Mobile’s Facebook application to woo mobile users

They say you can’t put a price on friendship. But Virgin Mobile has just done that. According to their latest offer, your friends can help you earn free mobile airtime.

Virgin Mobile has designed a Facebook application called Fund My Phone, which is nothing but an improved, online version of Sugar Mama. The only difference is, in Sugar Mama you get free airtime if you watch ads whereas in Fund My Phone, you get free airtime even if your friends watch ads.

All you need to do is, add the ‘Fund My Phone’ application to your Facebook profile and ask your friends to take a look at it. For every minute they spend watching stuff, you get free airtime.

Virgin Mobile has called this a ‘natural next step’ in connecting to their customers. It believes that the strong interaction between Facebook members will help its application reach plenty of new users easily. The good response that Sugar Mama got is also considered a reason for this step by many in the industry.

I’d have to say this is a good idea, though I’m not sure if I can convince my friends to watch ads on my Facebook profile. However, we could make an arrangement. I watch ads on someone else’s profile and someone else, preferably a friend of mine, watches ads on my profile. And we both get free airtime. Is it a bad idea? What do you say?

Categories: Cell Phone Advertising, All things mobile phones.

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