Vodacom’s mobile advertising campaigns get encouraging results

Rick Joubert, the man in charge of mobile advertising in Vodacom, recently had something to say about Vodacom’s position in mobile advertising and the edge that mobile advertising can give you over other traditional methods of advertising. Some of the points he made were quite interesting.

To begin with, he says mobile phone is the seventh mass medium in the world today after print, recording, cinema, radio, TV, and the internet. He also says that the amount spent on mobile advertising will soon be as big as online advertising. Also, he feels that mobile advertising is kind of handicapped right now because the industry is not standardized and there is a lack of metrics.

But despite all this, Vodacom’s mobile advertising market in South Africa is going strong like anything. Given below are some of the figures released by Vodacom. Metropolitan Life, a campaign by Vodacom, generates about 100,000 leads per month.

Vodacom’s Nike branded mobile content gets downloaded 84,000 times.

Vodacom’s Steer branded mobile content gets downloaded 52,000 times.

Personal loan products for large banks generate around 35,000 leads per month.

Figures like these can give one a lot of confidence. Especially, for a market that is considered to be in its nascent stage, these figures are very encouraging.

Categories: Cell Phone Advertising.

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