Will Yahoo Go make Yahoo go all the way?

Yahoo, as we all know, is tired of getting beaten by its competitors time and again. It tries so hard to compete with Microsoft and Google, only to find out that it still has a long way to go. So, instead of taking them on in the well-known battlefield, the internet, Yahoo has moved its attention to the mobile phone industry and hence we have Yahoo Go. Fortunately for Yahoo, things are looking good in the mobile industry. MySpace, MTV Networks, and eBay have come up with special mobile services that can be accessed via Yahoo mobile site and especially through Yahoo Go. Yahoo is trying to grab this opportunity with both hands and one of the important reasons why it thinks Yahoo Go would be a success it its versatility. Yahoo Go runs on over 250 different handsets from Nokia, Samsung, LG, and Motorola and even better, it comes preloaded on some of these mobile phones, which is an added advantage in itself.

But there is one thing Yahoo needs to worry about as of now. Carriers in the United States are not too impressed with Yahoo Go preloaded mobile phones and they remove the software from the phones before selling them. What this means to the US consumers is that they need to download the software on their mobile phone. Though it’s a relatively easy process, not everyone would want to do that.

Categories: Cell Phone Advertising, Yahoo, Mobile Web.

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