Trust me; I never thought this could happen. But then. As much as I like the concept of cellphone advertising (of course with the consent of consumers), I don’t think this is a good idea. Pudding Media has come up with a new form of cellphone advertising which will make other cellphone advertisers in the industry think “damn; how on earth did they come up with that??”
Listen up folks; the idea is this. You make a call to someone, either through Pudding Media website or through your cellphone, your call will be monitored by an automated machine, software, program, or whatever you call it, and you’ll be presented with “contextual” adverts (that’s how they call it).
Take for example – you call up your friend and talk about going for a movie. You get a display ad on your cellphone screen with the latest movies and their show times in movie halls. You send a text message to your friend regarding your hang-out plan for the weekend. An ad carrying some info on the favorite hang-out places in your area will be appended to your text message. You ring up your friend to discuss something about your classes – you might hear an ad on the latest crash courses in the university in your area instead of the dial back tone. Uhmm; how does it sound to you?
Whoever came up with this idea needs to be applauded for having come up with the most intrusive cellphone advertising plan ever. Already, we have an internet giant reading our mails and displaying “relevant” ads. Now, we have a cellphone advertising program, which listens to our phone calls and comes up with “contextual” ads. I mean, aren’t you guys pushing the customers too far?
Let me make my stand clear – I’m all for a decent, opt-in cellphone advertising program which lessens the burden of the users’ cellphone bills. But, if you want to do so by listening to their calls, even via an automated program, I’m sorry to say – I don’t think you’ll find too many takers.
It’s time for me to ask you people – what do you think of this advertising plan? Do you think it’s okay to have someone/something listen to your calls? Would you allow that? Or will this program find its takers just like Gmail has got all of us suck up to it? I’d love to listen to your opinions. Bring it on.
Tags: bills, cellphone, cellphone advertisers, cellphone advertising, contextual ads, Gmail, Pudding Media
Technorati Tags: bills, cellphone, cellphone advertisers, cellphone advertising, contextual ads, Gmail, Pudding Media
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Categories: Rant.
