Working Mothers - The Target Customer Base for Mobile Advertisers

Here’s a quick question for you – whom do you think is the most important target customer segment for mobile advertising? I bet most of you would not hesitate to say that teens and young adults are the target customer base for mobile advertisers. Well; guess what? You are in for a surprise. Let me tell you why.

Working moms, according to a recent report, are more likely to spend money on mobile content than most other people. The latest report from Scarborough says that married women who have at least one child and a steady job are more likely to download mobile content and respond to mobile advertising campaigns than most other people.

The report says that the mobile bill of a working mother is nearly 20% more than the mobile bill of the average mobile user in the country. This is a significant difference and it just goes to show that married women with jobs do not mind spending a lot on their wireless bills. The report also says that a working mother is 40% more likely to download multimedia content to her mobile phone than the average mobile user. These are important data and they make us look at the mobile user demographic in a slightly different manner.

It is not hard to understand why working moms spend more money than most people on their mobile phones. A married woman who has a full time job and a kid is likely to make important decisions for her family. She gets to choose a lot of things for her husband, kids, and herself. So, when she comes across an offer which is good and could save her some money, she is likely to make a decision immediately. So, when mobile marketers send her targeted ads, she is likely to respond. This is why the working mother demographic is considered important by many.

If you remember, I already talked about people in the 30-50 age bracket who are likely to spend money on mobile related stuff here. Now, with this report, it becomes very clear. People with a considerable amount of disposable income are certainly an important target for mobile advertisers. They have money, they are used to taking quick decisions, and they do not think twice before responding to what they consider good offers. So, it is a good idea for mobile advertisers to widen their approach and target different customer segments to get better results.

Categories: Cell Phone Advertising.

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