Yahoo launches its mobile developer platform and the latest version of Yahoo Go

Gang; it’s war time again. As we all know, Google has simply taken the mobile industry by storm with Google Android. Yahoo, in an attempt to counter attack, has come up with its own platform for mobile internet applications. It’s the Yahoo! Mobile Developer Platform. Also, it has released the latest version of Yahoo Go, which is Yahoo Go 3.0. The mobile developer platform will focus on providing developers all over the world an opportunity to develop mobile applications that can run on hundreds of different mobile sets, something that is not possible as of now.

As of now, if a developer comes up with a useful mobile application, he can make it run only on a specific handset with a specific technology. If he wants to run the same application on some other mobile, he will have to modify the application every time. With hundreds of different handsets with different technologies, it is really time consuming for developers to rewrite their applications every now and then. So, Yahoo! Mobile Developer Platform will provide a platform wherein developers can develop mobile applications that will run on a wide variety of handsets, thereby eliminating the need to rewrite them.

This is considered a great move in the industry, particularly because the applications created through the platform can run on about 250 mobile devices, which is great news for developers around the world. It is supposed to be distributed free of charge, as Yahoo plans to make money by advertising on the applications in the platform.

Categories: Cell Phone Advertising, Yahoo, Mobile Web.

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