Yahoo’s plans to dominate mobile internet

For long I’ve been focusing on Yahoo’s growth in the mobile internet market. From innovative mobile applications to strategic partnerships with companies all over the world, Yahoo is going great guns in the mobile internet market.

Recently, I read an article on Yahoo in a PR site which explained Yahoo’s plans in the mobile world. Usually I read such press releases with a pinch of salt, as things are often hyped and there is a lot of jargon involved. But surprisingly, this was very simple and to the point. I noticed a couple of very good points which I’d like to share with you.

Yahoo’s policy as far as mobile internet is simple. It focuses on three things.

1. Offering the best possible search facility in mobile phones

2. Serving the customers with relevant, targeted, useful ads

3. Being utmost careful in handing users’ private information and take their privacy very seriously

In my opinion, this is perhaps the best possible way to reach the top spot in mobile advertising industry. In Yahoo’s case, it becomes even more important to reach the top spot in the mobile internet market, as it has a point to prove to a lot of people. Ever since the Yahoo-Microsoft deal failed, people have been skeptical about Yahoo and there is a lot of pressure from its investors too. In such a scenario, grabbing the top spot, even if it’s only in the mobile space and not in the online space, could prove a thing or two to people.

I think Yahoo has everything to become the top dog in the business. It has useful mobile applications like onePlace, oneSearch, and oneConnect, all of which have been received well by mobile users. It also has made partnerships with a lot of companies and it is now said to have the potential to reach a whopping 600 million users. The only thing that needs to be seen is how Yahoo competes with a company that is hell bent on gaining the top spot in the mobile industry – Google.

Categories: Cell Phone Advertising, All things mobile phones, Yahoo, Mobile Web.

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